Trends Report

Customer-Centered Messaging Motivates Buyers To Act

July 11th, 2024
With contributors:
Amy Hayes , Pippin Evarts , Aidan Doyle , Ellen Lind , Drew Zalucky


B2B marketers struggle to create customer-centric and relevant messaging. Forrester’s Messaging Nautilus® helps them to talk more about the issues buyers face, why current approaches may fail to deliver desired outcomes, and why buyers should seek alternatives. Customer-centered messaging must be anchored in the buyers’ desired business results. It requires a framework and discipline to benchmark and improve the story a company tells. This report shows how marketers who build messages that include measurable outcomes and proven results motivate buyers to act.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.