Barry is a product marketing executive with over 20 years of experience marketing and selling in North America, Europe, and Asia. He has successfully launched products, built and executed go-to-market initiatives, and created messaging targeting new buyers and markets.
This report outlines the challenges of using generative AI for messaging, examines its applications and benefits, and provides advice for organizations starting or expanding their use.
This report identifies the similarities and differences in buying behaviors and preferences among buyers in different regions.
In 2024, cost structures drive differences in industry buying behavior. This report outlines the key differences in purchase preference by industry.
Younger buyers and genAI are driving changes in how B2B buyers purchase. In 2025, these drivers will result in a tipping point as buyers push providers to deliver better buyer experiences.
This report outlines the best approaches to ensure that product management and portfolio marketing teams stay on top of changing market trends.
Customer-centered messaging must be anchored in business results. Forrester’s Messaging Nautilus helps marketers improve company stories by using outcomes to motivate buyers.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.