Best Practice Report

Dare To Disrupt With Technology-Driven Innovation

Lead With Technology To Create Explosive 4x Returns

July 19th, 2019
James Staten, null
James Staten

Summary

Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this report to see how advanced firms drive innovation with technology to change the game and dominate markets. In this report, we introduce the practice of technology-driven innovation. Learn how to do technology-driven innovation well, and you’ll see two, three, or four times the growth of your competitors.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.