Report

Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users
September 7th, 2010
With Contributors:
Abe Garon
Annie E. Corbett
Josh Bernoff
and Charles Golvin

Summary

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver cus

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