Why Read This Report
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to Japan, all of which will require that marketers take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how these new laws will impact your marketing and digital advertising. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in changes and updates to privacy regulations.
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