Save or Share this Report

For B2C Marketing Professionals

Digital Advertising Under GDPR Hinges On Data Management

Road Map: The Customer Trust And Privacy Playbook

November 15, 2017

Authors

Playbook icon

This is the Road Map report in The Customer Trust And Privacy Playbook For 2018.

Why Read This Report

The General Data Protection Regulation (GDPR) and the anticipated update of the ePrivacy Directive will change how marketers and advertisers operate in the European Union (EU). The new regulations require that marketers take burdensome procedural and technical steps as pre-conditions for collecting, processing, and using consumer data for marketing and advertising. Read this report to understand how the GDPR will impact your marketing and digital advertising.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • GDPR Will Upend Digital Advertising In Europe
  • Lawful Data Use Hinges On Good Data Management
  • The Upcoming ePrivacy Regulation Promises More Disruption
  • Recommendations

  • Define Your Firm's Approach To New Privacy Rules
  • Supplemental Material
  • Related Research Documents

Recommended Research