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For B2C Marketing Professionals

Digital Advertising Under GDPR Hinges On Data Management

Road Map: The Customer Trust And Privacy Playbook

November 15, 2017


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This is the Road Map report in The Customer Trust And Privacy Playbook For 2018.

Why Read This Report

The General Data Protection Regulation (GDPR) and the anticipated update of the ePrivacy Directive will change how marketers and advertisers operate in the European Union (EU). The new regulations require that marketers take burdensome procedural and technical steps as pre-conditions for collecting, processing, and using consumer data for marketing and advertising. Read this report to understand how the GDPR will impact your marketing and digital advertising.

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Table of Contents

  • GDPR Will Upend Digital Advertising In Europe
  • Lawful Data Use Hinges On Good Data Management
  • The Upcoming ePrivacy Regulation Promises More Disruption
  • Recommendations

  • Define Your Firm's Approach To New Privacy Rules
  • Supplemental Material
  • Related Research Documents

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