The General Data Protection Regulation (GDPR) of 2018 was one of the first laws to tangibly impact how B2C marketers and advertisers handle consumer data, heralding a new era of privacy compliance for marketing. Since then, countries across the globe have enacted legislation that requires marketers to take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how the changing privacy regulatory landscape will affect your marketing strategy.