Digital fragility has emerged as a risk to digital business, but CIOs and CMOs are failing to confront it. Firms must preserve and protect digital information to ensure that it’s available when needed to meet business, legal, or knowledge management needs. Corporate memory, brand assets, and customer data may evaporate if measures aren’t taken to ensure its availability and accessibility. This report outlines potential pitfalls and recommends ways that enterprise architects and other stakeholders can address them.