Why Read This Report

Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures require firms to treat insights — not just data — as a business asset. Forrester's research into incumbents like Ford Motor, General Electric (GE), and USAA as well as digital insurgents like Netflix and LinkedIn found that these leaders are fusing a new business discipline with technology to create "systems of insight." This combination of people, process, and technology closes the gap between insights and action. Read this report to see how CIOs can lead their firms to find, test, and codify digital insights in software, leading to more intelligent engagement and better decisions. Start by partnering with the CMO, integrating disparate data technologies, and building a new insights-to-execution operating model.