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For CIOs

Digital Insights Are The New Currency Of Business

Beginner Level: Technology Practices For Insights-Driven Businesses

January 12, 2018

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures require firms to treat insights — not just data — as a business asset. Firms need to create "systems of insight," a combination of people, process, and technology, to close the gap between insights and action. Read this report to see how CIOs can lead their firms to find, test, and codify digital insights in software, leading to more intelligent engagement and better decisions. This is an update to a previously published report.

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Table of Contents

  • Insights-Driven Actions Matter More Than Data
  • Build Systems Of Insight To Power Your Insights-Driven Business
  • How CIOs Build Systems Of Insight
  • What It Means

  • Insights-Driven Businesses Will Master Systems Of Insight
  • Supplemental Material
  • Related Research Documents

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