Skip to main content

Save or Share this Report

For CIOs

Digital Insights Are The New Currency Of Business

January 12, 2018


Why Read This Report

Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures require firms to treat insights — not just data — as a business asset. Firms need to create "systems of insight," a combination of people, process, and technology, to close the gap between insights and action. Read this report to see how CIOs can lead their firms to find, test, and codify digital insights in software, leading to more intelligent engagement and better decisions. This is an update to a previously published report.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Insights-Driven Actions Matter More Than Data
  • Build Systems Of Insight To Power Your Insights-Driven Business
  • How CIOs Build Systems Of Insight
  • What It Means

  • Insights-Driven Businesses Will Master Systems Of Insight
  • Supplemental Material
  • Related Research Documents

Recommended Research