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Digital Store Processes Hinge On Associate Productivity

Processes: The Digital Store Playbook

January 24, 2018

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This is the Processes report in The Digital Store Playbook For 2019.

Why Read This Brief

The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull into the lot. But customer-friendly services such as click-and-collect also mean that associates have more to do, far beyond restocking shelves or manning the register. This report explores the new processes and training that retail pros must implement for store associates to maximize the value from digital store investments.

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