Trends Report

Digital Go-To-Market Review: Home Goods Brands, 2020

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

October 1st, 2020
With contributors:


Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on home goods brands, which target consumers with durable goods or infrequent purchases for their homes. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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