Report

Direct Industry Analyst Relations Toward Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR
December 9th, 2019
With
Jacob Basseches
and Kara Hartig

Summary

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A Forrester trends survey shows that AR teams usually achieve activity-based objectives, prove weaker when they e

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