Report

Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets
May 22nd, 2013
With Contributors:
Christine Overby
and Emily Kwan

Summary

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within the home. Marketing leaders who conflate the two risk di

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.