Vision Report

Drive B2B Brand Value With Emotion And Experience

The Success Of A B2B Firm Hinges On Its Brand Strategy

 and  four contributors
Nov 29, 2018

Summary

B2B branding is crucial for success in building and maintaining customer relationships as well as creating top-line growth. This report describes how to design emotion-led brand strategies that drive value through the customer lifecycle — from prospecting through customer retention.

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