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For Customer Experience Professionals

Drive Business Growth With Great Customer Experience, 2017

The Upside Of Investing In CX For 17 Industries

October 12, 2017

Why Read This Report

Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements drive growth by increasing customer loyalty. This report shows the growth potential from improving CX for 17 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • We Modeled How Better CX Drives Loyalty-Fueled Growth Potential
  • How Better CX Drives Growth Potential
  • How The Upside Of Improving CX Varies By Industry
  • Recommendations

  • Build On Our Models To Make The Case For Investing In CX
  • How Forrester Can Help

  • Forrester Can Support Your CX Transformation
  • Supplemental Material
  • Related Research Documents

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