Drive Product Innovation To Mature Your Mobile Strategy

April 6th, 2012

Thomas Husson Vice President, Principal Analyst

With contributors:

Carlton A. Doty , Annie Corbett , Andia Vokshi

Summary

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To gauge how far organizations have come with their mobile initiatives and to give firms a benchmark of their progress, Forrester conducted the Q4 2011 Global Mobile Maturity Online Survey among executives in charge of their companies' mobile strategies. This report shares the key results and aims at providing the context and best practices for product strategists to embrace consumer mobility.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.