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For B2C Marketing Professionals

Drive Product Innovation To Mature Your Mobile Strategy

April 6, 2012

Primary author headshot


  • By Thomas Husson
  • with Carlton A. Doty,
  • Annie Corbett,
  • Andia Vokshi

Why Read This Report

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To gauge how far organizations have come with their mobile initiatives and to give firms a benchmark of their progress, Forrester conducted the Q4 2011 Global Mobile Maturity Online Survey among executives in charge of their companies' mobile strategies. This report shares the key results and aims at providing the context and best practices for product strategists to embrace consumer mobility.

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Table of Contents

  • Mobile Is A Key Business Strategy Enabler But Is Not Yet Scalable
  • Mobile Will Be The Primary Platform For Global Product Innovation

  • Prepare For The Accelerating Pace Of Mobile Disruption
  • Supplemental Material
  • Related Research Documents

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