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For Customer Experience Professionals

Drive Revenue With Great Customer Experience, 2017

January 18, 2017


Why Read This Report

Many customer experience (CX) pros find it hard to show the connection between improving CX and growing revenue. That's why Forrester built models that demonstrate how CX improvements drive revenue growth through increased loyalty. This report shows the revenue potential from improving CX for 13 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

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Table of Contents

  • Our Models Link Better CX To Greater Loyalty And To More Revenue
  • Better CX Drives Revenue Upside
  • How The Revenue Upside Of Improving CX Varies By Industry
  • Recommendations

  • Build On Our Models To Make The Case For Investing In CX
  • How Forrester Can Help

  • Forrester Can Support Your CX Transformation
  • Supplemental Material
  • Related Research Documents

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