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Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance obligations. Enterprise architects can use this report to understand how to develop a content management strategy that assimilates three elements: 1) organizational business capabilities; 2) workforce needs; and 3) the technology landscape. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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