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For Enterprise Architecture Professionals

Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

Strategic Plan: The Enterprise Content Management Playbook

March 1, 2018

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This is the Strategic Plan report in The Enterprise Content Management Playbook For 2019.

Why Read This Report

Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance obligations. Enterprise architects can use this report to understand how to develop a content management strategy that assimilates three elements: 1) organizational business capabilities; 2) workforce needs; and 3) the technology landscape. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're now updating it to reflect new ECM trends and strategic challenges.

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Table of Contents

  • ECM Is A Big-Tent Technology Category That Can Serve Many Needs
  • A Content Management Strategy Is Core To Digital Business
  • Best Practice: Infuse Your ECM Strategy With Customer Obsession
  • Best Practice: Use Business Context To Segment Content Use Cases
  • Best Practice: Map Technology To Business Capabilities
  • Avoid Common Pitfalls When Setting A Strategy For Enterprise Content
  • Recommendations

  • Forrester's ECM Strategy Next Practices
  • Supplemental Material
  • Related Research Documents

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