Report

Empowered Customers Inspire Email Innovation

Your Best Subscribers Will Help You Do More With Email
October 26th, 2018
With Contributors:
Carlton Doty
and Rachel Birrell

Summary

Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most progressive customers use the medium. B2C marketing profe

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