Why Read This Report
The current crisis has magnified European firms' dependency on Chinese supply chains and US digital platforms. We're starting a new series of research on the state of digital business and technology in Europe and what European sovereignty really means. This first report offers an overview of the European digital technology landscape. It gives CMOs and other C-level execs at European brands a high-level view of current digital and tech adoption and the reality of US digital platforms' domination. Later reports will dive more deeply into these themes, so stay tuned.
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