Skip to main content

Save or Share this Report

For CMO Professionals

Europe's Digital Renaissance Starts Now

Industrial B2B Platforms Are The Key To Europe's Technology Future

November 11, 2020

Why Read This Report

The current crisis has magnified European firms' dependency on Chinese supply chains and US digital platforms. We're starting a new series of research on the state of digital business and technology in Europe and what European sovereignty really means. This first report offers an overview of the European digital technology landscape. It gives CMOs and other C-level execs at European brands a high-level view of current digital and tech adoption and the reality of US digital platforms' domination. Later reports will dive more deeply into these themes, so stay tuned.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Europe Has Failed To Forge Its Own Digital Destiny
  • Europe Has Key Assets For The Future Digital Technology War
  • Recommendations

  • Ready Player Two: Hit The Digital Restart Button Now
  • What It Means

  • The European Digital Economy Must Act Boldly — Or Die Slowly
  • Supplemental Material
  • Related Research Documents

Recommended Research