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For eBusiness & Channel Strategy Professionals

Evaluate Your B2B eCommerce Maturity

November 2, 2015

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This is the Assessment report in The B2B eCommerce Playbook For 2016.

Why Read This Report

With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B eCommerce professionals are actively measuring their progress and benchmarking their maturity. Forrester outlines a general framework that B2B eCommerce professionals can use to gauge how they are developing compared with their similarly situated peers in terms of human capital, business processes, and technology infrastructure. This report is designed to help B2B eCommerce professionals assess their B2B eCommerce maturity and is an update to the report of the same name published in November 2014.

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Table of Contents

  • The Four Stages Of B2B eCommerce Maturity
  • Role Models Are Becoming More Of A Reality In 2015
  • Practitioners Are Building Out Scalable Organizations And Platforms
  • Apprentices Are Deciding How Much And How Quickly To Invest
  • Greenhorns Are Focusing On Getting The eCommerce Basics Right
  • WHAT IT MEANS

  • Rigorous Self-Assessment Should Drive Your Growth Plans
  • HOW FORRESTER CAN HELP

  • Forrester Can Assess Your B2B eCommerce Strategy And Progress
  • Supplemental Material
  • Related Research Documents

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