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For eBusiness & Channel Strategy Professionals

Use Forrester's New Maturity Model To Evaluate Your B2B Digital Progress

September 6, 2016

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This is the Assessment report in The B2B eCommerce Playbook For 2016.

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Why Read This Report

With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their maturity. Forrester offers a new framework, the Digital Maturity Model 4.0, that enables B2B digital pros to compare their investments in human capital, business processes, and technology infrastructure to their peers. This is an update of a previously published report; we substantially revised this edition to factor in our new Digital Maturity Model 4.0.

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Table of Contents

  • It's Time To Think Differently About B2B eCommerce Maturity
  • B2B Companies Transition To Forrester's Digital Maturity Model 4.0
  • Sort Yourself Into One Of Four Segments
  • Recommendations

  • Develop Your Digital Transformation Plan Today
  • Supplemental Material
  • Related Research Documents

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