Save or Share this Report

For B2C Marketing Professionals

Everyone Uses Social; Few Know If It Works

Benchmarks: The Social Marketing Playbook

September 20, 2017

Primary author headshot


Playbook icon

This is the Benchmarks report in The Social Marketing Playbook For 2018.

Why Read This Brief

Social is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C marketers are using and measuring social media today and how satisfied they are with the networks on which they engage.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).


Recommended Research