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For B2C Marketing Professionals

Everyone Uses Social Media; Few Know If It Works

Benchmarks: The Social Marketing Playbook

October 11, 2018

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This is the Benchmarks report in The Social Marketing Playbook For 2018.

Why Read This Report

Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C marketers are using and measuring social media today and how satisfied they are with the networks on which they engage. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data.

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Table of Contents

  • Social Media Maturity Grows But Faces Substantial Barriers
  • Recommendations

  • Social Media Sophistication Requires Action, Not Watchful Waiting
  • Supplemental Material
  • Related Research Documents

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