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For Application Development & Delivery Professionals

Execution Empowerment Opportunity Assessment

March 18, 2011

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Why Read This Report

In the age of information transparency and short life-cycle merchandise, savvy consumers know more about merchandise characteristics, price and availability comparisons, and product reviews than do hapless store associates. Use this self-assessment to assess your opportunity to correct the information asymmetry and empower your store associates to provide expert service to consumers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Also in Collection: Application Development For Consumer-Facing Competitive Differentiation

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