Decision Tool

Execution Empowerment Opportunity Assessment

March 18th, 2011
With contributors:
Mike Gilpin , Sander Rose

Summary

In the age of information transparency and short life-cycle merchandise, savvy consumers know more about merchandise characteristics, price and availability comparisons, and product reviews than do hapless store associates. Use this self-assessment to assess your opportunity to correct the information asymmetry and empower your store associates to provide expert service to consumers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.