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For B2C Marketing Professionals

Facebook, Inc.'s Scandals Will Not Doom The Company

Regulation Will Only Strengthen It In The Short Term

June 19, 2019

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Why Read This Report

2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this report). The coming years won't be easier, but the social media behemoth won't suddenly collapse either, as many predict. But while Facebook's short-term outlook might be fine, its long-term outlook is bleak. This report answers B2C marketers' questions about what's in store for the social media giant.

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Table of Contents

  • Deceptive Companies Don't Outperform — Unless They're Facebook
  • Regulators Will Alter Facebook Slowly And Strengthen It In The Interim
  • What It Means

  • Long Term, Facebook's Push To Become WeChat Will Be Its Undoing
  • Supplemental Material
  • Related Research Documents

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