Five New Perspectives On Marketing Process

Beginner Level: Process Practices For Marketing Innovation
February 10th, 2020
With Contributors:
Miriam ElKorchi
and Kara Hartig


This report shows marketing executives, particularly CMOs, how to establish effective, well-designed, and documented processes to efficiently scale a working go-to-customer model and fix processes that don’t work for the customer-obsessed organization.

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