Report

Five New Perspectives On Marketing Process

Beginner Level: Process Practices For Marketing Innovation
February 10th, 2020
With Contributors:
Miriam ElKorchi
and Kara Hartig

Summary

This report shows marketing executives, particularly CMOs, how to establish effective, well-designed, and documented processes to efficiently scale a working go-to-customer model and fix processes that don’t work for the customer-obsessed organization.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.