Best Practice Report

Fix Your Culture Gaps To Speed Up Digital Transformation

Beginner Level: Culture Practices For Digital Business

November 25th, 2019
With contributors:
Michael Barnes , Jacob Morgan , Michelle Beeson , Piers Conway , Sam Bartlett


Culture is one of the biggest barriers to digital transformation. Many firms put it in the “too hard” basket, focusing on all the other aspects of digital transformation until they can’t ignore it any longer. But culture is the glue that binds strategy, technology, processes, and organization. It’s difficult to identify and alter, but it’s foundational. This report describes how digital business leaders can seed the cultural changes needed for the firm to become a digital business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.