Trends Report

Follow Best Practices To Encourage Digital Money Management Use

March 7th, 2017
BE
Benjamin Ensor
With contributors:
Peter Wannemacher , Mike Chirokas , Edoardo Zavarella , Rachel Birrell

Summary

Digital money management has not achieved the adoption that many digital banking executives had hoped for. This report looks at how digital business strategy executives can drive the use of digital money management by taking a systematic approach to understanding customers' needs, providing practical advice as part of a fun and easy-to-use money management experience, and using marketing and education to increase awareness and understanding. This is an update of an existing report; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2017.

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