Forecast Report

Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update

ForecastView Document

March 8th, 2019
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
With contributors:
Sucharita Kodali , Brendan Witcher , Fiona Swerdlow , Sanjeev Kumar

Summary

While talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and small appliances will drive eCommerce growth over the next five years. The forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

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