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For eBusiness & Channel Strategy Professionals

Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

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September 15, 2016

Why Read This Report

Retailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By 2021, online research will affect more sales than offline research for toys, household appliances, consumer electronics, computers, books, and video games. The report analyzes the share of category-specific online sales that offline research impacts, as well the share of retail sales that both online and offline factors influence.

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