Why Read This Report
Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses data from the Forrester Analytics Business Technographics® Data And Analytics Survey, 2020, to provide CIOs with a benchmark of insights maturity that they can compare their businesses against. In the rest of the insights-driven playbook, we identify what insights-driven businesses are, how they are different, and why they succeed.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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