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Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

Benchmarks: The Insights-Driven Business Playbook

February 11, 2021


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This report is part of "Optimize" in The Insights-Driven Business Playbook.

Why Read This Report

Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses data from the Forrester Analytics Business Technographics® Data And Analytics Survey, 2020, to provide CIOs with a benchmark of insights maturity that they can compare their businesses against. In the rest of the insights-driven playbook, we identify what insights-driven businesses are, how they are different, and why they succeed.

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