Report

Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)

ForecastView Document
February 15th, 2019
With Contributors:
Susan Bidel

Summary

Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over t

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