The European personal luxury market is growing healthily: Overall sales grew by 3% in 2017, and online sales grew by 20%. eCommerce drove 49% of luxury sales growth in 2017, and this will rise to 56% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context to the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (EU-7) and provides guidance on the key challenges that global retailers face.