Forecast Report

Forrester Analytics: Online Retail Forecast, 2019 To 2024 (US)

ForecastView Document

October 10th, 2019
Viraj D'Costa, null
Viraj D'Costa
With contributors:
Sucharita Kodali , Reineke Reitsma


By 2023 eCommerce will drive two-thirds of retail growth, up from 50% today. Amazon captured half of US eCommerce growth in 2018. Over the next five years, grocery will be the fastest-growing eCommerce category. This forecast details US retail growth and online growth across 30 product categories, with historical data going back to 1998.

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