Summary
Enterprise marketing technology (EMT) is a critical competency to support B2C marketers' efforts to understand and engage customers across devices and touchpoints. For our Q3 and Q4 2019 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 65 customer references and end users about their respective vendors and their use of marketing technologies. This infographic outlines EMT through users' eyes.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).