Forecast Report

Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

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October 8th, 2014


In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As Android captured 66% of the smartphone market and 53% of the tablet market in the EU-7 in 2013, the majority of these downloads will come from Android devices. Driven predominantly by smartphone and tablet growth, mobile revenues will double to reach €10.5 billion by 2019, up from €5.1 billion in 2014. Some 80% of smartphone and tablet users are using mobile apps at least monthly on their devices. But despite the growth in app downloads, consumers use less than 10% of the apps they download on a daily basis. And despite the rapid growth of tablet adoption in the EU-7, more than 60% of the devices used to access maps, music, weather, and social networking apps will still be smartphones by 2019.

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