Report

Free Shipping Continues To Be Every Retailer's Frenemy

October 7th, 2013
With Contributors:
Patti Freeman Evans
and Rebecca Katz

Summary

Shipping can be seen as both a friend and an enemy to retailers, incentivizing customers to transact via free offers on the one hand while incurring hard costs on the other. Unfortunately, retailers won't resolve their conundrums around shipping costs in

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