From Great To Amazing: Building Brands With Enduring Resonance

January 12th, 2018
With Contributors:
Drew Green
Olivia Morley
and Rachel Birrell


Great brands are built on great customer experiences. Amazing brands are built on resonance. A brand that resonates does more than deliver on its product, service, and experience promise: It fosters attachment, nurtures a community, and builds lasting eng

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.