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For CIOs

Future Fit Firms Outpace The Competition

Get Adaptive, Creative, And Resilient To Deliver Higher Revenue Growth

April 6, 2021

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Why Read This Report

To succeed in the 2020s, CIOs and technology leaders must help their firms navigate the post-pandemic new normal, enable technology-driven innovation, and deliver on the goal of customer obsession. Forrester has coined the phrase "future fit technology" as the strategy for firms to thrive in these conditions. There are three primary future-fit capabilities — adaptivity, creativity, and resiliency. A 2020 survey of senior executives and innovation leaders found that leading-edge companies with a future fit tech strategy grow nearly three times faster than their industry average. This report helps CIOs and tech leaders hone their future fit strategies.

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