Skip to main content

Save or Share this Report

For CIOs

Future Fit Firms Outpace The Competition

Get Adaptive, Creative, And Resilient To Deliver Higher Revenue Growth

April 6, 2021


Why Read This Report

To succeed in the 2020s, CIOs and technology leaders must help their firms navigate the post-pandemic new normal, enable technology-driven innovation, and deliver on the goal of customer obsession. Forrester has coined the phrase "future fit technology" as the strategy for firms to thrive in these conditions. There are three primary future-fit capabilities — adaptivity, creativity, and resiliency. A 2020 survey of senior executives and innovation leaders found that leading-edge companies with a future fit tech strategy grow nearly three times faster than their industry average. This report helps CIOs and tech leaders hone their future fit strategies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research