Skip to main content

Save or Share this Report

For CMO Professionals

Geopolitical Disruption Demands Local Trust

CMOs At Global Brands Must Pivot To Truly Multilocal Operations

February 11, 2021

Primary author headshot

Authors

Why Read This Report

Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive further fragmentation. CMOs must anticipate the impact of this new global order on their brands and revisit their marketing in light of increasingly demanding and polarized consumers. This report helps CMOs at global brands close the technological, cultural, and behavioral gaps they face in creating globally consistent brand messages that meet local consumer expectations.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Geopolitical Forces Disrupts Global Brands
  • Global Brands Must Flex Their Localized Operations
  • What It Means

  • Multilocal Firms Will Emerge
  • Supplemental Material
  • Related Research Documents

Recommended Research