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For CMO Professionals

Geopolitical Disruption Demands Local Trust

CMOs At Global Brands Must Pivot To Truly Multilocal Operations

February 11, 2021

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Why Read This Report

Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive further fragmentation. CMOs must anticipate the impact of this new global order on their brands and revisit their marketing in light of increasingly demanding and polarized consumers. This report helps CMOs at global brands close the technological, cultural, and behavioral gaps they face in creating globally consistent brand messages that meet local consumer expectations.

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Table of Contents

  • Geopolitical Forces Disrupts Global Brands
  • Global Brands Must Flex Their Localized Operations
  • What It Means

  • Multilocal Firms Will Emerge
  • Supplemental Material
  • Related Research Documents

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