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For B2C Marketing Professionals

Get Emotion Right In Your Brand's Digital Marketing

Start With Mobile, Chatbots, And Conversational Interfaces

March 5, 2018

Why Read This Report

Marketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational interfaces, such as intelligent agents and chatbots, are the perfect testbed for the new science of emotions. This report shows B2C marketers how to use mobile and emerging interfaces to create more resonant engagement with their customers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Marketers Stagnate In The Emotional Revolution
  • Start Your Emotional Upgrade With Mobile Pilots
  • Use Emotion Detection Technologies To Personalize Conversations
  • Recommendations

  • Learn The Emotional Language Of The Digital Era
  • Supplemental Material
  • Related Research Documents

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