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For B2C Marketing Professionals

Get Emotion Right In Your Brand's Digital Marketing

Start With Mobile, Chatbots, And Conversational Interfaces

March 5, 2018

Why Read This Report

Marketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational interfaces, such as intelligent agents and chatbots, are the perfect testbed for the new science of emotions. This report shows B2C marketers how to use mobile and emerging interfaces to create more resonant engagement with their customers.

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Table of Contents

  • Marketers Stagnate In The Emotional Revolution
  • Start Your Emotional Upgrade With Mobile Pilots
  • Use Emotion Detection Technologies To Personalize Conversations
  • Recommendations

  • Learn The Emotional Language Of The Digital Era
  • Supplemental Material
  • Related Research Documents

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