Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Get Smarter On Social Media Measurement

Performance Management: The Social Marketing Playbook

May 14, 2021

Primary author headshot


Playbook icon

This is the Performance Management report in The Social Marketing Playbook For 2021.

Why Read This Report

B2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing impact, and content impact. By going beyond overemphasized engagement metrics, marketers can focus on using social marketing to support overall brand measurement.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research