Report

Get Ready To Activate Marketing Campaigns With Mobile Wallets

Promotions And Loyalty Give Marketers A Head Start
June 5th, 2018
With Contributors:
Brendan Miller
Miriam Oesterreich
and Rachel Birrell

Summary

Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile wallets beyond payments to drive value-added services. Th

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