Give Your Brand A Voice — Literally

August 12th, 2019

Dipanjan Chatterjee VP, Principal Analyst

With contributors:

Keith Johnston , Thomas Husson , Brandon Purcell , Julie Ask , Alex Sobchuk , Shayna Neuburg

Summary

Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice will flourish, what that means for your brand, and how to get ready to win in the world of voice. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.