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For eBusiness & Channel Strategy Professionals

Guide: How To Use The Moments Index

Use Forrester's Moments Index To Make Smart DX Channel Choices

March 9, 2020


Why Read This Report

Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the foundation for you to perfect the mix within your digital experience (DX) portfolio. This document helps digital business professionals understand how to work with Forrester's Moments Index and their customer experience (CX) counterparts to make smart channel choices.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Use Forrester's Moments Index To Make Smart DX Portfolio Decisions
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