Trends Report

Half Of Online Canadians Are Optimistic About The Economy

Confidence Has Risen Sharply, But One-Third Are Using Credit Less

January 14th, 2010
Benjamin Ensor, null
Benjamin Ensor
With contributors:
Brad Strothkamp , Courtney Tincher

Summary

In the past year, the proportion of online Canadian adults who are optimistic about the economy has increased more than five-fold from 10% to 55%. More than one-third say their personal financial situation has worsened in that time span. Although the gloomy sentiment seems to be behind them, most Canadians have changed their behavior and attitude as a result of the crisis: One in three is now using credit less, and one in four is using cash more.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.