Half Of Online Canadians Are Optimistic About The Economy
Confidence Has Risen Sharply, But One-Third Are Using Credit Less
January 14, 2010
Why Read This Report
In the past year, the proportion of online Canadian adults who are optimistic about the economy has increased more than five-fold from 10% to 55%. More than one-third say their personal financial situation has worsened in that time span. Although the gloomy sentiment seems to be behind them, most Canadians have changed their behavior and attitude as a result of the crisis: One in three is now using credit less, and one in four is using cash more.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Consumers And The Recession
The Recession's Impact On US Consumers' Financial Behavior
February 24, 2009 | Edward Kountz
Customer Advocacy 2013: How US Consumers Rate Their Financial Services Firms
November 8, 2013 | Bill Doyle
Boosting Online Bill Pay Adoption
November 3, 2011 | Brad Strothkamp
Customer Experience Leaders Garner More Loyalty
March 26, 2010 | Bruce D. Temkin