Report

Harmonize Brand And Customer Experience To Acquire And Retain Customers

September 21st, 2020
With
Lexie Lawhon
Alex Schanne
and Rachel Birrell

Summary

CMOs: Read this report to understand the shifting roles of both disciplines and discover how brand and CX can work together to drive value for the customer and the organization.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.