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For CMO Professionals

Harness Emerging Technologies To Differentiate Your Digital Business

Advanced Level: Technology Practices For Digital Business

February 8, 2018

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This report is part of "Act: Advanced Level" in The Digital Business Playbook.

Why Read This Brief

Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to seize advantage the way a startup would. This report outlines these approaches and digs deeper into the four emerging technologies critical to digital innovators: conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.

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