How Direct Brands Are Transforming The Customer/Brand Relationship

They Are Uniquely Intelligent, Brutally Honest, And Fanatically Fair
April 2nd, 2019
Olivia Morley
and Rachel Birrell


The success of direct-to-consumer companies has transformed the relationship between brands and customers. These brands have changed how we buy, and they have redefined what it means to be a brand. CMOs: The rules of branding, including those that apply t

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