How To Build A Contextual Marketing Engine
April 8, 2016
Why Read This Report
The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a contextual marketing engine (CME) to orchestrate continuous engagement with customers who expect relevant content and value exchanges in their moments of need. This report outlines the operational and technological requirements for a CME and provides implementation advice from B2C marketing professionals across multiple vertical segments.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Customer Context Is A Game Changer
- Contextual Marketing Engines Close The Insights-To-Interactions Loop
- Don't Ignore Contextual Marketing's Organizational Requirements
- Assess And Evolve Your Contextual Marketing Readiness
- Supplemental Material
- Related Research Documents
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Where Customer Experience Management Technology Can And Can't Help You Govern CX
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